{"id":104100,"date":"2025-07-01T09:25:31","date_gmt":"2025-07-01T09:25:31","guid":{"rendered":"https:\/\/bestsoln.com\/web\/?p=104100"},"modified":"2025-09-13T20:49:40","modified_gmt":"2025-09-13T20:49:40","slug":"why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change","status":"publish","type":"post","link":"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/","title":{"rendered":"Why India Still Doesn\u2019t Have Its Own Social Media Giant \u2014 And What Needs to Change"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/bestsoln.com\/web\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\">\/<\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Why India Still Doesn\u2019t Have Its Own Social Media Giant \u2014 And What Needs to Change\">Why India Still Doesn\u2019t Have...<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div 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rel=\"noreferrer noopener\">Join WhatsApp Channel<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#The_Rise_and_Fall_of_Indian_Social_Media_Apps\" >The Rise and Fall of Indian Social Media Apps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Case_Study_Koos_Shutdown\" >Case Study: Koo\u2019s Shutdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#The_Short-Video_App_Surge\" >The Short-Video App Surge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Hike_Messengers_Missed_Opportunity\" >Hike Messenger\u2019s Missed Opportunity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Indian_vs_Western_Social_Media_Apps_A_Comparison\" >Indian vs. Western Social Media Apps: A Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Threads_Performance_in_India_A_Case_of_Global_Backing\" >Threads\u2019 Performance in India: A Case of Global Backing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Why_Indian_Social_Media_Apps_Fail_Key_Challenges\" >Why Indian Social Media Apps Fail: Key Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#The_China_Model_Forced_Isolation_Fuels_Innovation\" >The China Model: Forced Isolation Fuels Innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#The_Future_of_Indian_Social_Media_Apps_A_Roadmap\" >The Future of Indian Social Media Apps: A Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Key_Takeaway\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/bestsoln.com\/web\/why-india-still-doesnt-have-its-own-social-media-giant-and-what-needs-to-change\/#Conclusion_A_New_Hope_for_Indian_Social_Media\" >Conclusion: A New Hope for Indian Social Media<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"jusfy\">India, with its 759 million internet users and a rapidly growing digital population, is a goldmine for social media platforms. Yet, despite this massive potential, Indian social media apps like <a href=\"https:\/\/en.wikipedia.org\/wiki\/Koo_(social_network)\" target=\"_blank\" rel=\"noreferrer noopener\">Koo<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hike_Messenger\" target=\"_blank\" rel=\"noreferrer noopener\">Hike<\/a>, and others have struggled to compete with global giants like <a href=\"https:\/\/www.instagram.com\/bestsoln?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.whatsapp.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>, and <a href=\"https:\/\/x.com\/bestsolndotcom?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>. The recent shutdown of Koo, once hailed as India\u2019s answer to <a href=\"https:\/\/x.com\/bestsolndotcom?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, has sparked renewed discussions about why homegrown apps fail to gain traction and what it takes to build a successful Indian social media platform. This article explores the reasons behind these failures, compares Indian and Western social media apps, evaluates the performance of platforms like <a href=\"https:\/\/www.threads.com\/@bestsoln?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a> in India, and outlines a roadmap for future Indian social media app development.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why India STILL Doesn\u2019t Have Its Own Social Media Giant?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/plMDUKVwToI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"The_Rise_and_Fall_of_Indian_Social_Media_Apps\"><\/span>The Rise and Fall of Indian Social Media Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"jusfy\">India\u2019s social media landscape is dominated by Western platforms. Instagram, with over 414 million users in India as of 2025, is among the country\u2019s most popular apps, including WhatsApp (500 million users) and <a href=\"http:\/\/youtube.com\/@bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> (491 million users). These platforms thrive due to their global reach, robust infrastructure, and ability to adapt to local needs. Meanwhile, Indian apps like Koo, Hike, and short-video platforms such as <a href=\"https:\/\/mojapp.in?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Moj<\/a> and <a href=\"https:\/\/myjosh.in?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Josh<\/a> have struggled to sustain their initial momentum. Let\u2019s examine why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Case_Study_Koos_Shutdown\"><\/span>Case Study: Koo\u2019s Shutdown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-1024x512.png\" alt=\"Koo\" class=\"wp-image-104235\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/161-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">Launched in 2020, Koo was positioned as India\u2019s alternative to Twitter (now X), capitalizing on rumors of a potential Twitter ban in India. It gained early traction, amassing 60 million downloads and winning the government\u2019s <a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=1644229\" target=\"_blank\" rel=\"noreferrer noopener\">Atmanirbhar App Innovation Challenge<\/a>. Koo\u2019s unique selling point was its support for multiple Indian languages, allowing users to post in languages like Hindi, Tamil, and Kannada. However, by 2024, Koo shut down due to a lack of funding and strategic partnerships.<\/p>\n\n\n\n<p class=\"jusfy\">The reasons for Koo\u2019s failure are multifaceted:<\/p>\n\n\n\n<ol class=\"wp-block-list jusfy\">\n<li><strong>Lack of Unique Features<\/strong>: Koo was essentially a Twitter clone, offering little innovation beyond regional language support. Without distinctive features, it failed to attract or retain users who were already comfortable with Twitter\u2019s established ecosystem.<a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/social\/indian-social-media-app-koo-shuts-down-read-ceos-emotional-note\/articleshow\/111458299.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Funding Challenges<\/strong>: Running a social media platform is expensive, with high costs for server maintenance, user acquisition, and content moderation. Koo struggled during a <a href=\"https:\/\/www.icicidirect.com\/research\/equity\/finace\/funding-winter?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cfunding winter\u201d<\/a> in India, unable to secure the long-term capital needed to compete with global giants like <a href=\"https:\/\/www.meta.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a> and <a href=\"https:\/\/www.google.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>.<a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/social\/indian-social-media-app-koo-shuts-down-read-ceos-emotional-note\/articleshow\/111458299.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Competition from Established Players<\/strong>: Twitter was never banned in India, so users had no compelling reason to switch to Koo. The app\u2019s lack of a unique value proposition meant it couldn\u2019t pull users away from a platform with a larger, more engaged audience.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why is Koo Struggling? #shorts #koo #kooapp #twitter #x #startup #news #businessstrategy #innovation\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/d33OLKP33xA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"The_Short-Video_App_Surge\"><\/span>The Short-Video App Surge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-1024x512.png\" alt=\"ShareChat\" class=\"wp-image-104236\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/162-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">The 2020 <a href=\"https:\/\/www.tiktok.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> ban in India, prompted by geopolitical tensions, created a vacuum for short-video platforms. Indian apps like Moj, Josh, and <a href=\"https:\/\/sharechat.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">ShareChat<\/a> emerged to fill this gap, gaining millions of downloads overnight. However, these apps faced similar challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list jusfy\">\n<li><strong>Copycat Models<\/strong>: Most were direct replicas of TikTok, lacking the sophisticated algorithms and user experience that made TikTok successful.<a href=\"https:\/\/arramton.com\/blogs\/indian-social-media-apps\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>User Retention Issues<\/strong>: While these apps attracted users initially, they struggled to maintain engagement. Instagram Reels and YouTube Shorts, backed by Meta and Google, quickly dominated the short-video space with superior technology and broader reach.<a href=\"https:\/\/www.getwidget.dev\/blog\/social-media-apps-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Monetization Struggles<\/strong>: Low advertising rates in India made it difficult for these apps to generate sustainable revenue, especially when competing with global platforms that could afford to operate at a loss to capture market share.<a href=\"https:\/\/cxotoday.com\/story\/challenges-and-opportunities-the-struggle-of-indian-social-media-platforms-to-compete-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Hike_Messengers_Missed_Opportunity\"><\/span>Hike Messenger\u2019s Missed Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-1024x512.png\" alt=\"Hike Messenger\" class=\"wp-image-104234\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/160-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">Hike Messenger, launched in 2012, aimed to compete with WhatsApp by offering stickers, a referral system, and offline messaging features. Despite early success, Hike failed to scale. Its lack of a clear monetization strategy and inability to differentiate itself from WhatsApp\u2019s simple, user-friendly design led to its decline. By 2021, Hike had pivoted away from social media, focusing instead on gaming and other ventures.<a href=\"https:\/\/iimskills.com\/social-media-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Indian_vs_Western_Social_Media_Apps_A_Comparison\"><\/span>Indian vs. Western Social Media Apps: A Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1024x574.jpeg\" alt=\"Social Media\" class=\"wp-image-104224\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1024x574.jpeg 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-300x168.jpeg 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-768x431.jpeg 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-800x449.jpeg 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-150x84.jpeg 150w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media.jpeg 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">Western social media apps dominate India due to several advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list jusfy\">\n<li><strong>Global Scale and Resources<\/strong>: Companies like Meta (<a href=\"https:\/\/www.facebook.com\/bestsoln?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, Instagram, WhatsApp) and Google (YouTube) have vast financial resources, allowing them to invest heavily in infrastructure, marketing, and user acquisition. Indian startups, often bootstrapped or reliant on limited venture capital, struggle to match this scale.<a href=\"https:\/\/cxotoday.com\/story\/challenges-and-opportunities-the-struggle-of-indian-social-media-platforms-to-compete-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Sophisticated Technology<\/strong>: Western apps leverage advanced algorithms, AI-driven personalization, and seamless user interfaces. For example, Instagram\u2019s Reels algorithm quickly adapted to India\u2019s preference for short, visually engaging content, outpacing local competitors like Moj.<a href=\"https:\/\/www.growthjockey.com\/blogs\/social-media-trends-india-global\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Strategic Acquisitions<\/strong>: Meta\u2019s acquisition of WhatsApp and Instagram ensured it stayed ahead of emerging competitors, a strategy Indian companies rarely employ due to financial constraints.<a href=\"https:\/\/iimskills.com\/social-media-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>High Advertising Revenue<\/strong>: In Western markets, advertising rates are significantly higher, enabling platforms to generate substantial revenue. In India, low ad rates and limited purchasing power among users make monetization challenging.<a href=\"https:\/\/cxotoday.com\/story\/challenges-and-opportunities-the-struggle-of-indian-social-media-platforms-to-compete-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"jusfy\">Indian apps, however, have unique strengths:<\/p>\n\n\n\n<ul class=\"wp-block-list jusfy\">\n<li><strong>Local Relevance<\/strong>: Apps like ShareChat and Koo focus on regional languages and culturally relevant content that appeals to India\u2019s diverse population. ShareChat, for instance, supports 15 Indian languages and has carved a niche in Tier II and III cities.<a href=\"https:\/\/arramton.com\/blogs\/indian-social-media-apps\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Government Support<\/strong>: Initiatives like <a href=\"https:\/\/en.wikipedia.org\/wiki\/Atmanirbhar_Bharat\" target=\"_blank\" rel=\"noreferrer noopener\">Atmanirbhar Bharat<\/a> have encouraged local innovation, providing a boost to apps like Koo during their early stages.<a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/social\/indian-social-media-app-koo-shuts-down-read-ceos-emotional-note\/articleshow\/111458299.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"jusfy\">Despite these strengths, Indian apps often lack the innovation, funding, and global vision needed to compete with Western counterparts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Threads_Performance_in_India_A_Case_of_Global_Backing\"><\/span>Threads\u2019 Performance in India: A Case of Global Backing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-1024x512.png\" alt=\"Threads\" class=\"wp-image-104237\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/163-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">Launched in 2023 by Meta, Threads quickly became India\u2019s most downloaded app, gaining 54.2 million downloads and 175 million monthly active users. Its success stems from its integration with Instagram, allowing users to sign up seamlessly using their existing accounts. This cross-platform strategy gave Threads an instant user base, unlike standalone Indian apps like Koo. However, Threads\u2019 engagement remains low, with users spending just 1 minute and 40 seconds per visit compared to X\u2019s 600 million monthly active users. This suggests that while Threads capitalized on Instagram\u2019s popularity, it struggles to match X\u2019s real-time engagement and diverse content.<a href=\"https:\/\/www.grabon.in\/indulge\/tech\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Why_Indian_Social_Media_Apps_Fail_Key_Challenges\"><\/span>Why Indian Social Media Apps Fail: Key Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-1024x574.jpeg\" alt=\"Social Media\" class=\"wp-image-104273\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-1024x574.jpeg 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-300x168.jpeg 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-768x431.jpeg 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-800x449.jpeg 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1-150x84.jpeg 150w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-1.jpeg 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list jusfy\">\n<li><strong>Lack of Innovation<\/strong>: Most Indian apps, like Koo and Moj, are copies of Western platforms, lacking unique features to differentiate themselves. Without innovation, they fail to retain users or attract advertisers.<a href=\"https:\/\/www.reddit.com\/r\/indianstartups\/comments\/1dw2mgd\/what_does_koos_failure_mean_for_the_social_media\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Monetization Woes<\/strong>: India\u2019s low advertising rates and limited consumer purchasing power make it difficult for apps to generate revenue. Social media platforms rely heavily on ads, but Indian apps struggle to compete with global players who can subsidize losses with revenue from other markets.<a href=\"https:\/\/cxotoday.com\/story\/challenges-and-opportunities-the-struggle-of-indian-social-media-platforms-to-compete-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Funding Constraints<\/strong>: The high cost of running a social media platform, coupled with India\u2019s funding winter, has left many startups unable to scale. Koo\u2019s founders noted that \u201cpatient, long-term capital\u201d is essential for competing with global giants.<a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/social\/indian-social-media-app-koo-shuts-down-read-ceos-emotional-note\/articleshow\/111458299.cms\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Competition from Global Giants<\/strong>: Western platforms like Instagram and YouTube have established ecosystems, brand recognition, and technical superiority. Indian apps must compete not only with these platforms but also with their ability to adapt to local trends, such as Instagram\u2019s Reels replacing TikTok.<a href=\"https:\/\/www.getwidget.dev\/blog\/social-media-apps-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>User Behavior<\/strong>: Indian users often prefer familiar, globally recognized platforms over local alternatives, especially when local apps fail to offer compelling features or seamless experiences.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"The_China_Model_Forced_Isolation_Fuels_Innovation\"><\/span>The China Model: Forced Isolation Fuels Innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-1024x574.jpeg\" alt=\"Social Media\" class=\"wp-image-104277\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-1024x574.jpeg 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-300x168.jpeg 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-768x431.jpeg 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-800x449.jpeg 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6-150x84.jpeg 150w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-6.jpeg 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">China\u2019s social media landscape thrives with homegrown giants like <a href=\"https:\/\/www.wechat.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">WeChat<\/a> (replacing WhatsApp), <a href=\"https:\/\/weibo.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Weibo<\/a> (Twitter\u2019s alternative), <a href=\"https:\/\/www.youku.tv\/?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Youku<\/a> (YouTube\u2019s counterpart), and <a href=\"https:\/\/www.baidu.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Baidu<\/a> (Google\u2019s rival). How did these succeed? China banned Western apps, leaving users with no choice but to embrace domestic platforms. With strong government support, ample funding, and time to refine, these apps flourished.<\/p>\n\n\n\n<p class=\"jusfy\">India, however, follows a different path. As an open market, Western apps like Instagram, WhatsApp, and YouTube dominate, offering polished experiences honed by years of iteration and billions in investment. Unless an Indian app delivers something superior or uniquely different, convincing users to switch remains a steep challenge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"The_Future_of_Indian_Social_Media_Apps_A_Roadmap\"><\/span>The Future of Indian Social Media Apps: A Roadmap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-1024x512.png\" alt=\"Social Media\" class=\"wp-image-104241\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/165-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">To succeed, future Indian social media apps must address these challenges and adopt a forward-thinking approach. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list jusfy\">\n<li><strong>Focus on Innovation<\/strong>: Indian apps must offer unique features that cater to local needs while standing out globally. For example, a platform combining hyperlocal content discovery (like <a href=\"https:\/\/www.nyburs.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Nyburs<\/a>) with AI-driven personalization could attract users in both rural and urban India.<a href=\"https:\/\/www.getwidget.dev\/blog\/social-media-apps-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Global Ambition<\/strong>: Instead of focusing solely on India, apps should aim for international markets to diversify revenue streams. China\u2019s WeChat, for instance, thrives by offering a super-app model that integrates messaging, payments, and e-commerce, a strategy Indian apps could emulate.<a href=\"https:\/\/cxotoday.com\/story\/challenges-and-opportunities-the-struggle-of-indian-social-media-platforms-to-compete-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Sustainable Monetization<\/strong>: Apps should explore alternative revenue models, such as in-app purchases, subscriptions, or partnerships with local businesses, to reduce reliance on low ad rates. ShareChat\u2019s monetization through regional content and creator programs is a step in the right direction.<a href=\"https:\/\/arramton.com\/blogs\/indian-social-media-apps\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><strong>Leverage Emerging Trends<\/strong>: The next social media revolution could involve immersive formats like augmented reality (AR) or virtual reality (VR). Indian startups that pioneer these technologies could capture a global audience before Meta or Google dominate the space.<\/li>\n\n\n\n<li><strong>Government and Industry Support<\/strong>: Stronger backing from the Indian government and local tech giants like <a href=\"https:\/\/www.jio.com?ref=bestsoln\" target=\"_blank\" rel=\"noreferrer noopener\">Reliance Jio<\/a> could provide the funding and infrastructure needed to scale. Posts on X suggest that the lack of government support contributed to Koo\u2019s failure, highlighting the need for a strategic national push.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span>Key Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-1024x512.png\" alt=\"Atmanirbhar Bharat\" class=\"wp-image-104280\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-1024x512.png 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-300x150.png 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-768x384.png 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-800x400.png 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-1536x768.png 1536w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-2048x1024.png 2048w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-8-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\"><strong>India doesn\u2019t need another clone. It needs a bold, new vision. A unique platform, born not out of desperation, but innovation.<\/strong> Until then, the likes of Meta, X, and Google will continue to own our online voices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading jusfy\"><span class=\"ez-toc-section\" id=\"Conclusion_A_New_Hope_for_Indian_Social_Media\"><\/span>Conclusion: A New Hope for Indian Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-1024x574.jpeg\" alt=\"Social Media\" class=\"wp-image-104225\" title=\"\" srcset=\"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-1024x574.jpeg 1024w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-300x168.jpeg 300w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-768x431.jpeg 768w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-800x449.jpeg 800w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2-150x84.jpeg 150w, https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/Social-Media-2.jpeg 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"jusfy\">India\u2019s massive digital population and cultural diversity offer unparalleled opportunities for social media innovation. While apps like Koo, Hike, and Moj have failed to sustain their early promise, their lessons pave the way for future success. By focusing on unique features, global scalability, and sustainable monetization, Indian startups can challenge the dominance of Western platforms. The success of Threads in India shows the power of leveraging existing ecosystems, but it also underscores the need for innovation to maintain long-term engagement. As India\u2019s digital landscape evolves, the next big social media revolution could very well come from a homegrown app, if it dares to think differently.<\/p>\n\n\n\n<p class=\"jusfy\"><em>Have you used any Indian social media apps? Share your experiences in the comments below!<\/em><\/p>\n\n\n\n<p class=\"jusfy\">Enjoyed this article? Want to dive into&nbsp;<a href=\"https:\/\/bestsoln.com\/web\/12-pricing-strategies-companies-use-to-get-your-money\/\">Pricing Strategies<\/a>? Explore&nbsp;<a href=\"https:\/\/bestsoln.com\/web\/12-pricing-strategies-companies-use-to-get-your-money\/\">here<\/a>. Interested in learning about&nbsp;<a href=\"https:\/\/bestsoln.com\/web\/mastering-the-art-of-funnels\/\">Funnels<\/a>? Discover more&nbsp;<a href=\"https:\/\/bestsoln.com\/web\/mastering-the-art-of-funnels\/\">here<\/a>. Curious about&nbsp;<a href=\"https:\/\/bestsoln.com\/web\/a-guide-to-product-management-frameworks\/\">Product Management Frameworks<\/a>? 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Yet, despite this massive potential, Indian social media apps like Koo, Hike, and others have struggled to compete with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":104238,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-post-with-right-sidebar","format":"standard","meta":{"googlesitekit_rrm_CAow1snDDA:productID":"","MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","footnotes":""},"categories":[519,3],"tags":[2783,2795,2785,2793,2791,3000,2787,941],"class_list":["post-104100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-digitalization","tag-indian-social-media","tag-josh","tag-koo","tag-moj","tag-sharechat","tag-social-media-strategy","tag-threads","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/bestsoln.com\/web\/wp-content\/uploads\/2025\/07\/164.png","_links":{"self":[{"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/posts\/104100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/comments?post=104100"}],"version-history":[{"count":37,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/posts\/104100\/revisions"}],"predecessor-version":[{"id":113025,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/posts\/104100\/revisions\/113025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/media\/104238"}],"wp:attachment":[{"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/media?parent=104100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/categories?post=104100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestsoln.com\/web\/wp-json\/wp\/v2\/tags?post=104100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}