Job Description

• Pay Grade: This position falls within a salary range of 30-45,000 INR monthly, dependent upon the candidate’s level of experience.
• Reporting Person: This position will directly report to the Head of the Content Department.
• Shift Timing: 10:30 am to 7:30 pm, Monday to Saturday.
• Department Name: Copywriting
• Location: New Alipore, Calcutta, India
• Job Type: In-office 

Must-Have Skills

• Content Writing – 4 Years
• Blogging – 3 Years
• Research – 3 Years
• Advertising – 4 Years

Job Summary

• Job Purpose: The Copywriter plays a crucial role in developing engaging and persuasive content for our clients’ various digital platforms, which include blogs, websites, video scripts, image texts, and advertising copies for Google and Meta. This individual is key to enhancing our client’s brand image and visibility online, driving traffic and conversions, and fostering business growth.
• Job Importance: By crafting compelling copy, the Copywriter supports our clients in achieving their key business objectives of enhanced bookings, lead generation, and sales. The copywriter’s ability to write effectively for diverse audiences, sectors, and digital platforms makes them an essential contributor to the company’s and clients’ success.
• Job Significance: The Copywriter’s output directly impacts the quality and efficacy of our client campaigns. Effective, well-targeted copy drives increased user engagement and conversions, contributing to client satisfaction and long-term business relationships.
• Job Value: A Copywriter contributes to the company’s value proposition by enhancing our reputation for delivering high-quality content that drives client success. Their ability to consistently deliver outstanding work increases client trust and retention, fueling our growth.

Job Responsibilities

• Write compelling client blogs, landing page copy, video scripts, image texts, and ad content.
• Conduct in-depth research to inform writing.
• Collaborate with other department heads to optimize copy and conversion rates.
• Meet all project deadlines and maintain high-quality standards.
• Continually enhance knowledge and skills in copywriting, sales persuasion, and human psychology.
• Develop engaging, persuasive copy for client blogs, landing pages, and ad campaigns.
• Adhere to deadlines and maintain high standards of English writing quality.
• Continually learn and apply knowledge of sales persuasion and human psychology in writing.
• Delivering projects on time.
• Responsible for brainstorming and implementing innovative content ideas that set industry trends and engage diverse audiences.
• Expected to bring creative solutions to the table that enhance brand uniqueness and drive clear market differentiation.
• Utilize analytics tools to track content performance and make data-driven decisions to optimize copy for increased engagement and conversion rates.
• Commitment to continuously improve the impact of content on client goals, such as increased traffic, user engagement, and conversion optimization.
• Strong problem-solving skills are required to swiftly address and adapt content strategies based on client feedback and performance metrics.
• Ability to quickly pivot strategies and content to meet changing market and client needs, ensuring the highest standards of relevancy and effectiveness.
• Expected to lead creative sessions, encouraging a culture of innovation and bold ideas within the content team
• The role involves guiding junior writers and collaborators in crafting and refining their content to meet high standards and client expectations.

Job Challenges

• Deadline: The company expects timely completion of projects, maintaining high-quality standards in all content.
• Punctuality: SEO ORB values respect for colleagues’ time and company resources, expecting punctual arrival for the workday and meeting deadlines.
• Quality: The copywriter must uphold high-quality standards in writing and proofreading, ensuring compelling, error-free copy.
• Accuracy: The role requires meticulous attention to detail, including accurate representation of client information, correct grammar and syntax, and effective use of keywords for SEO.
• Hierarchy Level: This is an Executive role.

Education

• A Bachelor’s degree in English, Marketing, Journalism, or a related field.
• Certification in copywriting or digital marketing is a plus.
• Experience: 4-5 years of experience in copywriting, with proven experience in digital platforms.

Overall Qualification

• The candidate should have a deep understanding of the English language, including the nuances of US, UK, and Australian English.

Skills

• Exceptional writing and editing skills.
• Ability to conduct in-depth research.
• Understanding of SEO and keyword research.
• Familiarity with copywriting frameworks.

Knowledge

• Comprehensive knowledge of copywriting best practices and trends.
• Understanding of digital marketing and content strategies.
• Familiarity with digital platforms like Google Ads and Facebook Ads.
• Expertise: The candidate should demonstrate expertise in writing persuasive copy that drives conversions, with the ability to adapt to diverse industries, audiences, and digital platforms.

Working Conditions

• Start Time: 10:30 am
• Finish Time: 7:30 pm
• Working Hours: The role is expected to work around 45 hours per week.
• Lunch / Tea Breaks: 2 tea breaks and a half-hour lunch break are provided.
• Travel Hours: The role is expected to commute within 45 minutes to an hour 
• Location: The role is primarily in-office at our New Alipore, Kolkata location. 

Top 3 Goals

• Consistently deliver high-quality copy that drives client satisfaction and business results.
• Make sure the content/copy provided is performing.
• Enhance interdepartmental collaboration to optimize the effectiveness of client campaigns.
• Actively pursue professional development to maintain cutting-edge copywriting skills.

Job Perks

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Paid leave benefits
• Morning sessions for mindset 
• Planned Mediclaim, PPF, and Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with beverages
• Social events and team-building activities
• Travel opportunities for business or conferences.