Job Summary

The Director of Marketing will develop and execute marketing strategies, enhance brand awareness, and drive lead generation. This role requires a creative and strategic thinker with extensive experience in HR tech or SaaS-based companies and a proven track record of stability and success.
Location: Remote (India / US)
Company: OptimHire

Must-Have Skills

• Market Research – 10 years
• Business Strategy – 10 years

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness and lead generation in the Indian and US markets.
• Manage and oversee all marketing activities, including digital marketing, content creation, and social media.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with the sales team to ensure alignment of marketing and sales strategies.
• Analyze marketing performance metrics and optimize campaigns to achieve desired outcomes.
• Lead and mentor the marketing team, fostering a culture of creativity and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 12 years of experience in marketing, with at least 6 years in a leadership role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong experience in HR tech or SaaS-based companies.
• Strong understanding of the Indian and US markets.
• Excellent communication, analytical, and project management skills.
• Demonstrated stability with a minimum of 3 years in each previous company.

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package.
• Opportunity to be part of a rapidly growing and innovative company.
• A dynamic and supportive work environment.
• Remote work flexibility.