Job Summary

• Job Purpose: The Senior Media Buyer plays a pivotal role in driving client success through strategic planning, comprehensive reporting, and effective communication. The incumbent should possess expertise in crafting marketing strategies, generating innovative ideas for new campaigns, and maintaining high-performing campaigns while discontinuing low-performing ones.
• Job Importance: This role directly impacts our clients’ growth trajectory, and, by extension, the growth and success of SEO ORB. The Senior Media Buyer is the driving force behind delivering exceptional results to our clients, which further strengthens our reputation as a reliable digital marketing company.
• Job Significance: The Senior Media Buyer has a wide-ranging influence within the team, guiding junior media buyers, and contributing significantly to the shaping and implementation of client strategies. This role is central to the functioning and performance of the advertising department.
• Job Value: This position brings immense value to the company by driving client success, maintaining high customer satisfaction levels, and continuously enhancing our service offerings. The Senior Media Buyer contributes to the success of the client and, consequently, the growth of the company.

Must-Have Skills

• Google Ads – 3 Years
• Market Research – 3 Years
• Google Analytics – 3 Years

Job Responsibilities

• Client Communication and Management: Serve as the primary point of contact for our esteemed clients, ensuring their needs and expectations are not just met but exceeded.
• Engage in strategic discussions to align goals, deliver performance updates, and cultivate strong, lasting relationships.
• Team Leadership and Development: Oversee a dynamic team, providing guidance, mentorship, and support to foster professional growth. Lead by example to inspire a high-performance culture where excellence and continuous learning are the norms.
• Address conflicts quickly and fairly. Use conflicts as an opportunity to improve team dynamics and communication, ensuring that all parties feel heard and valued.
• Target Achievement: Spearhead our drive towards achieving and surpassing monthly performance targets through innovative strategies and a deep understanding of market dynamics.
• Standard Operating Procedures (SOPs) and Innovation: Develop, refine, and implement SOPs that streamline operations and ensure consistency in the quality of work delivered. Regularly innovate and update these procedures to incorporate new technologies, methodologies, and best practices that reflect industry standards and enhance efficiency.
• Training Material Creation, Education, and Continuous Learning: Craft comprehensive training materials, including instructional videos and manuals, to support the ongoing learning and development of the team. Actively engage in training interns and new hires and encourage a culture of continuous learning and self-improvement that aligns with the latest industry trends and technologies.
• Platform Management and Optimization: Manage and optimize both client and company platforms with a focus on innovation and continuous improvement. Ensure that campaigns are executed flawlessly, and performance benchmarks are consistently met.
• Deadline Adherence, Problem-Solving, and Innovation: Uphold the highest standards of punctuality and deadline adherence, recognizing that missed deadlines compromise our commitment to clients and the team’s overall success. Exhibit a problem-solving attitude, adept at identifying challenges and implementing effective, innovative solutions swiftly to mitigate the impact.

Job Challenges

• Deadline: Fast-paced environment with the need to adhere to strict deadlines while ensuring quality
• Punctuality: High expectations of regular attendance and punctuality
• Quality: Maintain high standards of quality across all tasks and responsibilities
• Accuracy: High levels of accuracy are required to ensure the effectiveness of marketing campaigns and strategies
• Hierarchy Level: Executive role

Qualification

• Education: Bachelor’s degree in marketing, Business, or related field
• Experience: 6+ years of experience in a similar role, with expertise in Google Ads
• Overall Qualification: Google Ads Certification preferred.

Skills

• Comprehensive expertise in Google Ads and its correlated technologies, with an ability to optimize campaigns for the best results.
• Demonstrated strategic thinking capacity, coupled with adept problem-solving skills to identify and mitigate potential issues.
• Profound knowledge of Google Analytics and Tag Manager, capable of generating actionable insights from data
• High proficiency in data management and manipulation tools such as Excel and Google Sheets
• Proven operational and management capabilities, capable of overseeing complex projects and teams.
• Excellent time management skills, ensuring timely completion of tasks and meeting critical deadlines.
• Robust client communication abilities, adept at building and maintaining positive client relationships.
• Strong reporting skills, with the ability to deliver concise and insightful performance reports.
• Regular monitoring and analysis of client performance on a weekly basis, ensuring optimal campaign performance.
• Expertise in keyword research for optimal ad targeting and reach
• Ability to craft compelling and engaging ad copy that enhances brand messaging and customer engagement.
• Track record of meeting project timelines and delivering high-quality outcomes
• Demonstrated ability in nurturing and fostering professional growth among junior team members.
• Proven capacity for generating innovative ideas that contribute to campaign success and business growth.
• Experience in systems improvement, with a focus on enhancing efficiency and effectiveness in workflow and processes.

Knowledge

• Understanding of market research and analysis
• Understanding of conversion tracking and optimization
• Knowledge of keyword research tools such as SE Ranking, Ahrefs, Writers’ Gen, Google Search Console, and Google My Business
• Expertise: Expertise in Google Ads, keyword research, and conversion optimization

Top 3 Goals

• Drive consistent client growth through effective ad campaigns.
• Develop junior media buyers into independent and efficient professionals.
• Foster a culture of continual learning and improvement in the advertising department.

Job Perks

• Competitive salary
• Coverage of related expenses for professional development
• Opportunities for professional development
• Planned Mediclaim, PPF, and paid leave benefits.
• Employee assistance programs for personal and professional support
• Company-sponsored training and workshops
• Opportunities for career advancement and growth within the organization
• Performance-based bonuses or incentives
• Lively and jovial work environment with a balance between work and fun
• Casual, relaxed work environment with regular breaks
• Social events and team-building activities
• Travel opportunities for business or conferences.

Benefits

• Leave encashment.
• Paid sick time.

Schedule

• Day shift
• Fixed shift

Ability to commute/relocate

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education

• Bachelor’s (Required)

Experience

• Total work: 2 years (Required)

Language

• English (Required)