40 Essential Free SEO Tools for Every Marketer

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Welcome to our comprehensive guide to the best free SEO tools available in 2024! In the ever-evolving landscape of digital marketing, search engine optimization (SEO) remains a cornerstone for enhancing online visibility and driving organic traffic to your website. Whether you’re a seasoned SEO professional or just starting your journey, having access to a diverse range of free tools can make a significant difference in your strategy.

This curated list of 40 top-notch free SEO tools covers everything from keyword research and competitor analysis to technical SEO audits and content optimization. Each tool recommended here is vetted by industry experts and offers valuable insights and functionalities to help you stay ahead in the competitive digital ecosystem.

Let’s dive into the world of free SEO tools and empower your online presence with actionable insights and optimization strategies!

ahref logo

Ahrefs Backlink Checker

Ahrefs’ Backlink Checker allows you to effortlessly view the top 100 backlinks to any website or URL, making backlink analysis a breeze.

animal revive logo

Animalz Revive

Neil Patel


Bing Logo

Bing Webmaster Tools

Often overlooked yet immensely valuable, Bing Webmaster Tools offers a plethora of SEO insights and functionalities.

Check My Links

Checkbit logo


From fixing broken links to creating SEO-friendly URLs, Checkbot is your go-to tool for optimizing your website’s technical aspects.

Chrome Logo

Chrome DevTools

Unlock the power of Chrome’s developer tools for in-depth competitor research, performance testing, and more.

SiteChecker Logo

Dofollow Link Checker

Efficiently check if a website offers do-follow or no-follow links with Dofollow Link Checker, simplifying your link-building strategy.

Google Logo

Google Analytics

Google Logo

Google Keyword Planner

Google Logo

Google Keyword Planner

Google Logo

Google My Business

Google Logo

Google Search Console

Google Logo

Google Search Tricks & Operators

Google Logo

Google Tag Manager

Google Logo

Google Trends


HARO (Help a Reporter Out)

Secure valuable backlinks and exposure by responding to journalist queries through HARO.

Hunter Logo
INK Logo
Lighthouse Logo
Moz Logo
Moz Logo
Rank Console Logo

Rank Console

RankMath Logo

Rank Math

Enhance your WordPress site’s SEO performance with Rank Math’s comprehensive SEO plugin.

Screaming Frog Logo
SEOMinion Logo
SEO Review Tools Logo

SEO Review Tools

Optimize your SEO strategy with SEO Review Tools’ comprehensive suite of analysis and optimization features.

SEO Press Logo


Effortlessly optimize your WordPress site’s SEO with SEOPress’s user-friendly tools and updates.

SEO Quake Logo


Access detailed information about any webpage instantly with SEOquake’s Chrome extension.

SiteGuru Logo


SiteGuru is an all-in-one SEO tool that provides comprehensive website audits, keyword tracking, and actionable insights to improve your website’s performance and search engine rankings.

Serpstat Logo


Track keyword rankings, analyze competitors, and optimize your SEO strategy with Serpstat’s feature-rich platform.

SimilarWeb Logo


Gain valuable insights into website traffic and performance with SimilarWeb’s comprehensive analytics.

Siteliner Logo


SmallSEOTools Logo

SmallSEOTools Domain Authority Checker

Soovle Logo


Thruuu Logo


Neil Patel Logo


Create search-engine-friendly websites effortlessly with UENI’s user-friendly platform.

Valentin Logo


WebSite Auditor

Yoast SEO Logo

Yoast SEO

Enhance your WordPress site’s SEO with Yoast SEO, a popular and effective SEO plugin.

For more SEO tools, check out here.



In conclusion, the world of SEO is vast and constantly evolving, but with the right tools at your disposal, you can navigate it with confidence and achieve remarkable results. The 40 free SEO tools discussed in this guide offer a wealth of features and functionalities to support every aspect of your SEO strategy.

Whether you’re looking to conduct keyword research, analyze competitor strategies, optimize on-page content, or track performance metrics, there’s a free tool available to meet your needs. By leveraging these tools effectively, you can enhance your website’s visibility, attract targeted traffic, and ultimately achieve your digital marketing goals.

Remember, staying informed about the latest SEO trends and continuously optimizing your strategy is key to long-term success. Keep exploring, experimenting, and refining your approach with these free SEO tools, and watch your online presence soar to new heights. Happy optimizing, and may your website rank high and thrive in the competitive digital landscape!

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