PhonePe’s Indus Appstore, Empowering India’s Apps

Indus Appstore
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In the ever-evolving landscape of mobile applications, where giants like Google Play and Apple’s App Store have long dominated, a new player has entered the arena, bringing with it a unique approach to app discovery and empowerment. This new contender is none other than the Indus Appstore, an Indian Android marketplace launched by PhonePe. Let’s delve into the intricacies of the Indus Appstore and understand what sets it apart from its global counterparts.

What is Indus Appstore?

Indus Appstore

The Indus Appstore is not just another alternative; it represents a paradigm shift in the way we perceive app ecosystems. Here’s what makes it truly special:

Localization and Cultural Relevance

Unlike its global counterparts, the Indus Appstore is meticulously designed to resonate with India’s rich cultural and linguistic diversity. It offers a personalized experience by providing content in 12 Indian languages, ensuring that a vast majority of Indians can explore apps in their preferred language.

App Variety

Boasting over 2 lakh mobile apps and games spanning across 45 categories, the Indus Appstore caters to every conceivable interest and need. Whether you’re a fitness enthusiast, a gaming aficionado, or a productivity seeker, there’s something tailored just for you.

Empowering Developers

In a bold move aimed at democratizing the ecosystem, Indus Appstore allows developers to list their apps without any fees for the first year. This not only fosters innovation but also levels the playing field for developers of all scales.

Third-Party Payment Gateways

Indus Appstore stands out by offering developers the freedom to choose any third-party payment gateway for in-app billing, without being subjected to any commission. This flexibility empowers developers and encourages healthy competition within the ecosystem.

Short-Video Discovery

Introducing a novel feature, the Indus Appstore incorporates a short-video-based discovery mechanism. This departure from mundane app searches adds an engaging and dynamic element to app exploration, making the process more interactive and enjoyable.

The Journey So Far

Indus Appstore

The Indus Appstore was officially unveiled on February 21st, 2024, at Bharat Mandapam in New Delhi, marking a significant milestone in India’s digital landscape. The event garnered attention from startup founders, tech leaders, and industry enthusiasts, highlighting its growing prominence and potential impact.

How Indus Appstore Benefits India and the World

Indus Appstore

Boosting Local Developers

By providing a fair and inclusive platform, Indus Appstore encourages Indian developers to showcase their talent, contributing to a vibrant app ecosystem.

Language Inclusivity

With support for 12 Indian languages, Indus Appstore bridges the language gap, ensuring accessibility and usability for non-English speakers.

Economic Impact

A thriving app ecosystem translates to economic growth, and Indus Appstore’s focus on localization and developer empowerment plays a pivotal role in driving this growth.

Competition and Innovation

Healthy competition breeds innovation, and Indus Appstore’s disruptive approach challenges the status quo, pushing other app stores to evolve and adapt.

In the words of Sameer Nigam, CEO and Founder of PhonePe, “Indus Appstore embodies our commitment to building a truly inclusive digital ecosystem where every Indian user feels at home.”

Exploring Indus Appstore

Indus Appstore

Ready to embark on a journey of diverse app discovery? Here’s how you can get started with Indus Appstore:

Step 1: Visit the Official Website

Head to the Indus Appstore website to begin your exploration.

Step 2: Download the App

Click on the download button from your mobile browser to obtain the APK file.

Step 3: Installation

Open the downloaded file and follow the on-screen instructions to install the app on your Android device. Here are the steps you should follow:

  1. Tap on Download Anyway
  2. Tap Open to Install the APK file
  3. Tap Settings to allow to install
  4. Tap Switch to allow APK to install
  5. Tap Install to allow APK to install

Step 4: Discover and Enjoy

Dive into a world of apps tailored to your preferences, available in 12 Indian languages for a truly immersive experience.

Developer Opportunities on Indus Appstore

Indus Appstore

For developers looking to showcase their creations on the Indus Appstore, here’s a step-by-step guide:

Step 1: Register

Create an account on the Indus Appstore Developer Platform to get started.

Step 2: Upload Your App

Fill in the necessary details and upload your app to make it visible to users.

Step 3: Enhance Visibility

Utilize features like adding engaging videos to enhance your app’s visibility and appeal.

Step 4: Launch and Grow

Leverage the platform’s zero listing fees, freedom to choose payment gateways and dedicated support for new apps to launch and grow your app successfully. Indus Appstore offers translation services for your app page into 12 Indian languages, in addition to English.

Indus Appstore vs. Google Play Store

Indus Appstore

Indus Appstore’s approach differs significantly from Google Play Store, offering several key advantages.

Zero Listing Fees

Indus Appstore charges zero listing fees to developers, fostering a more accessible ecosystem.

Payment Gateway Freedom

Developers can integrate any third-party payment gateway without facing commissions, promoting financial flexibility.

Localization and Cultural Relevance

Prioritizing Indian apps and supporting regional languages, Indus Appstore offers a personalized touch.

Launch Pad for New Developers

The platform’s Launch Pad feature provides better visibility for new apps, aiding in their discovery and success.

While Indus Appstore faces stiff competition, its focus on inclusivity, empowerment, and innovation positions it as a formidable player in India’s app ecosystem. With continuous evolution and strategic partnerships, it aims to carve a niche alongside established app marketplaces.

Some Popular Apps on Indus Appstore

Indus Appstore

The Indus Appstore, launched by PhonePe, has gained traction in India’s digital landscape. Here are some popular apps available on the platform:


A top-tier platform for ordering and delivering food online in India.

Indus App Swiggy


An Indian multinational company that aggregates restaurants and facilitates food delivery.

Indus App Zomato

Disney+ Hotstar

A service for streaming on-demand videos through subscription.

Indus App Disney+ Hotstar

Indus Appstore aims to provide a localized, diverse, and engaging app experience for Indian users.

Frequently Asked Questions (FAQs) on Indus Appstore


Indus Appstore supports 12 Indian languages in addition to English, ensuring a personalized experience for users across linguistic preferences.

Indus Appstore offers a wide range of mobile apps and games across 45 categories, catering to various interests and needs of users.

Indus Appstore allows developers to list their apps without any fees for the first year, promoting a democratized ecosystem and encouraging innovation.

Yes, developers on Indus Appstore can integrate any third-party payment gateway for in-app billing without being charged any commission.

The short-video discovery feature is a new addition that allows users to explore apps through engaging short videos, making app discovery more interactive and dynamic.

No, currently Indus Appstore is only available for Android users, as iOS does not allow third-party app stores on its platform.

Developers can register on the Indus Appstore Developer Platform, upload their apps, and enhance visibility through features like adding videos.

Indus Appstore offers zero listing fees for developers, freedom to choose payment gateways, localization in Indian languages, and a dedicated Launch Pad for new apps, among other benefits.

Users can visit the Indus Appstore website, download the APK file, and follow the on-screen instructions to install and explore a wide range of apps conveniently.


Indus Appstore

In conclusion, Indus Appstore represents a new era of app discovery—one that’s vibrant, diverse, and distinctly Indian. Whether you’re a user seeking personalized experiences or a developer looking for a fair and empowering platform, Indus Appstore offers a compelling proposition that’s worth exploring.

Curious about other Android App Stores? Dive deeper into our article by clicking here.

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